E-commerce operations
From store setup to conversion: catalogue management, checkout optimisation, inventory and sales performance steering — turning traffic into revenue.
01VCIC
Advertising & Promotion
Get your product sold
Brand strategy · Targeted promotion · Global exposure
- Precision marketing
- Promotion strategy
- Global exposure
$20M
Registered capital
Côte d’Ivoire
Priority market
5M+
Target members
Sydney
Global HQ
OUR FILM.
Two and a half minutes on how we turn brand visibility into measurable growth.
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OUR SERVICES.
A complete value chain, from brand positioning all the way to conversion and loyalty.
Human resources services
Recruitment, training and large-scale talent management: we build and support high-performing local teams able to execute fast in every market.
02Advertising delivery
Multi-platform campaigns (social media, search engines, programmatic platforms) with precise targeting, continuous cost-per-result optimisation and maximum return on investment.
03Digital planning & operations
Brand strategy, creative content production, media planning and data steering: a closed optimisation loop that aligns every action with your business goals.
04ABOUT US.
A next-generation integrated marketing agency.
Veyra Creative Insight Company (VCIC) is a globally leading digital marketing company headquartered in Sydney, Australia. We support international brands with integrated solutions spanning e-commerce operations, human resources services, advertising delivery and digital advertising planning. Our mission: give every brand a tailored promotion strategy, reach target audiences precisely and grow sustainably in a fast-changing market.
Contact us01
Insight
A deep read of markets and user behaviour that reveals opportunities others miss.
02
Boldness
Fearless execution: we test, deploy and adjust at speed, without ever compromising quality.
03
Compass
A clear strategic direction: every marketing action aligns with long-term business goals.
04
Data loop
Continuous optimisation: data measures, corrects and strengthens every campaign, project after project.
OUR ROADMAP.
Three clear stages, from Côte d’Ivoire to the global market.
01Short term
Establish a foothold in Côte d’Ivoire
Recruit more than 5 million online members in Côte d’Ivoire. One of West Africa’s largest and fastest-growing economies, the country offers huge consumer potential and rapidly rising internet penetration.
- In-depth analysis of Ivorian consumer behaviour
- Partnerships with local platforms and digital players
- Incentive programmes that build long-term member loyalty
- Recruitment and training of local digital talent
02Medium term
Expand across West Africa
Roll out interconnected promotion platforms in several West African countries and gradually open local offices, delivering services tailored to each market.
- Offices opened in the main West African economies
- Promotion platforms adapted to each local market
- Cultural, linguistic and commercial localisation
- Joint ventures and partnerships with local leaders
03Long term
Penetrate the continent, aim global
Grow the community beyond 10 million members, target a valuation of USD 200 billion and prepare a public listing in the United States.
- Cross-border promotion campaigns across the continent
- Stronger partnerships with leading global brands
- Technological innovation and data-driven steering (big data, AI)
- Local innovation and R&D hubs rooted in each market
OUR TEAM.
Leaders who connect creativity, data and execution.
Alan Wayne Crabb
President & Chief Creative Officer
- Nationality
- American
- Born
- 1978, Clintonville (Columbus, Ohio, United States)
After completing his studies he began as a marketing intern. After nine years of experience he became marketing director. Drawing on his professional expertise, he left the company to found his own business. He launched the VCIC project in 2018 and formalised the company structure in 2024. He currently serves as President and Chief Creative Officer.
CM
Craig Michael Kelly
HR Director — West Africa
- Nationality
- British
- Born
- 1985, Bath (Somerset, United Kingdom)
- Education
- Psychology degree from University College London (UCL), with a minor in quantitative metrology.
Began a career as a recruitment consultant, then served as recruitment manager and regional recruitment director, building extensive experience in talent acquisition and quantitative management. Since the company structure was established in 2024, he has served as HR Director for West Africa.
Oliver Thomas Bell
Director of Operations
- Nationality
- Australian
- Born
- 1982, Melbourne (Victoria, Australia)
- Education
- MBA from the University of Melbourne, specialising in operations management and data analysis.
He began his career as an operations analyst, then held a series of roles focused on operational optimisation, building extensive experience in process optimisation, supply chain management and data modelling. Since the company structure was established in 2024, he has served as Director of Operations.
Rachel Donovan
Director of Finance
- Nationality
- American
- Born
- 1989, Boston (Massachusetts, United States)
- Education
- Graduate of Harvard Business School, specialising in accounting and finance.
She began her career as an audit assistant, then served as audit supervisor and audit manager, building extensive experience in financial audit and risk management. Since the company structure was established in 2024, she has served as Director of Finance.
Zach Adams
Director of Technology
- Nationality
- British
- Born
- 1990, Hackney (London, United Kingdom); moved with his parents to Cape Town, South Africa at the age of three.
- Education
- Computer science graduate of King’s College, Cambridge.
Began a career as a network engineer, then served as network architecture lead and network architecture manager, and held roles as technical manager and cybersecurity manager at a large video games company, building extensive experience in data centre architecture and cloud deployment. Since the company structure was established in 2024, has served as Director of Technology.
Jesse Whitworth
Legal Director
- Nationality
- Australian
- Born
- 1979, Brisbane (Queensland, Australia)
- Education
- Double degree in law and theology from the University of Sydney.
Began a career as a legal assistant, then served as legal supervisor and legal director, building extensive experience in legal practice for religious institutions and corporate organisations. Since the company structure was established in 2024, has served as Legal Director.
PARTNER ECOSYSTEM.
Durable alliances that fuel our clients’ growth.
VCIC has built long-term, stable and mutually beneficial strategic partnerships with leading global brands as well as niche players. Through resource sharing, technological innovation and market insight, we keep accelerating the digital transformation of retail and e-commerce, helping partners grow their brand, reach users and maximise commercial value.
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CONTACT US.
A question, a partnership or a brand project? Write to us and our team will get back to you quickly.
E-mail[email protected]
HeadquartersSuite 3905, Level 39, Salesforce Tower, 180 George Street, Sydney NSW 2000, Australia
Join us
Do you combine execution power with an innovative mindset? Let’s build the next generation of growth for brands worldwide.
OUR SOCIAL COMMITMENT.
Facing high global unemployment, VCIC plans to grow its community of online collaborators to more than 10 million people over the next five years. We provide a growth platform for talents with strong execution skills and an innovative mindset, while helping brands increase awareness and market share worldwide.